It's reminiscent of 1999, but with a new social media kick. President Obama is using the phrase My2K to spread fears about the fiscal cliff to the masses on Twitter.
The White House claims that if the Bush tax cuts are allowed to expire at the end of the year, the typical family of four will pay $2,200 more in taxes next year. The president wants to extend the tax cuts for the middle class, but eliminate them for the top 2% of Americans who earn more than $200,000 a year.
On Wednesday, he asked supporters to tweet the hashtag #My2K, describing what $2,000 means to their families.
The White House fails to point out that even if the Bush tax cuts are extended, middle class families will probably pay higher taxes anyway.
As the payroll tax holiday expires, Americans making about $50,000 a year will pay another $1,000 in payroll taxes. Hardly anyone -- Democrat or Republican -- is talking about extending this measure.
Nevertheless, the #My2K hashtag ended up trending on Twitter Wednesday afternoon, among both Obama supporters and critics.
Want to weigh in on the fiscal cliff negotiations? Tweet us at @CNNMoney.
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